Looking for new customers?
Mail remains a preferred method of communication for consumers – and a powerful channel for businesses.
The percentage of Canadians that are likely to open mail from a company they do business with.
The percentage of Canadians that read their mail the same day they receive it.
Seven in 10 Canadians are likely to respond to sample, coupons and catalogues received in the mail.
The percentage of consumers who are very or somewhat likely to open mail if it looks like advertising has gone up from 32% in 2009 to 44%.