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Data Mining 101 by Debbie Major for CMA

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Data Mining 101

The more we know about our customers/prospects, the better we can tailor our products/service to meet their needs. It’s this basic premise that makes data mining and data analytics fundamental to the success of any organization.

Data mining is the process of analyzing data from varying perspectives, and leveraging that information to cut organizational costs, increase revenue or both. Your company collects vast amounts of data in different formats ...

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